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There are many competing recipe apps in the market that appeals to different types of audiences. I wanted to create a focus and create a recipe app for busy people who meal-prep for health or budget reasons.
Light User Research and Interviews
Wireframe and Prototype
Icon and Illustration
Research and MVP
I interviewed 5 potential users to learn more about their lifestyle and find emerging patterns from the answers.
The main draw for cooking at home is having full control of the ingredients. Budget is important but a secondary reason to meal-prep.
Most of them wanted to eat healthier or eat more vegetables.
From the user research results, I created 3 personas with different lifestyles but with similar goals.
The MVP objective became more clear after conducting the research and creating user stories. When they cook, they are looking for something that is straight to the point without extra bells and whistles like videos (viewed only as inspirations or entertainment) or stories behind the recipe.
To encourage meal preppers to cook at home more by personalizing recipe searches based on their lifestyle.
Userflow and Wireframes
After finding a feature to focus on, I did a userflow map for each one.
I did a series of one-minute sketches to visualize the user flow more and have a general idea of the layouts.
I observed how the users navigate the questionnaire in the beginning and see if they understand how to schedule meal prep times, search for new recipes, and save recipes.
Find out if sign up/onboarding process feels long
Is bookmarking a recipe easy?
Is it easy for users to find their saved recipes?
How accessible is the meal scheduler?
Schedule a time to cook a new recipe.